Internet Marketing Strategies

Marketing success for a web site involves mastering different components of the internet. The organic search engines, Pay Per Click providers, directories, keywords, content generation, links, blogs, local search, personalized search and other aspects of internet marketing take knowledge and experience to control. This can be too much for individuals and marketing deparments to handle. We offer web site optimization services that allow companies to maximize their internet investment with SEO Word, while they concentrate on providing the best products and services for their clients.

The major search engines are constantly changing their offerings and how they rank pages. We follow these changes closely and alter our internet marketing strategies according to the latest developments. Two of the recent changes that dramatically influence internet marketing in 2007 are Local Search and Personalized Search.

Local Search

The number of people searching for local products and services on the Internet is growing. The amount of people using the phone book for these searches is declining. The major search engines know these trends and are building their Local Search products and integrating them with local information, maps and driving directions. A large percentage of people searching locally have the intention of purchasing products and services. Prominent placement on Local Search results pages is an important part of our internet marketing strategies.

The Local Search components of Google and Yahoo are separate from the basic search databases. Results from Local Search are incorporated into most search results but enrolling in the Local Search databases has different requirements and procedures. We emphasize specific techniques for taking advantage of Local Search. Designing and optimizing a web site for Local Search is an effective way to increase sales on the Internet and in the company's neighborhood.

Personlized Search

Google attempts to improve a user's search experience by personalizing search results. Starting February 2, 2007 Google applies automatic personalization to search results for anyone logged into a Google account. People who use, Gmail, AdSense, Google Analytics, Google Adwords, Google Personalized Homepage, Google Toolbar or other Google products have their search results altered according to search results they selected in the past. Google looks at a user's search history, google personalized home page, Google bookmarks, and other Google Gadgets and Tools to determine search results. This potentially gives people search results that are customized based on their preferences.

Personalized Search dramatically changes the landscape for web sites and search engine optimization companies. Search results will increasingly become different for each user. There is growing importance in utilizing social tagging, bookmarking, inbound linking, presence on personalized home pages, usuability, retention and content resourcefulness. Optimizing web sites for these components contribute to a web site maintaining consistent high rankings for important keywords. Our internet marketing strategies emphasize these components and contribute to solid rankings that endure over time.

Internet Marketing Campaigns

Pay Per Click Advertising Services

Pay Per Click campaigns involve an advertiser being charged when a potential web client clicks on the link from the advertisement on the hosting web site. Advetisers bid for keywords and placement on the hosting web site. Higher costs in pay per click programs correlate to more traffic visiting the site.

Pay per click programs can be implemented in 4-14 business days and generate almost immediate traffic. The advertisements show for specific keyword queries on Google, Yahoo, MSN and their partner websites depending on the advertiser's bids and ad content.

Conversion tracking determines which keywords are converting to sales or leads so that R.O.I. can be maximized.

Depending on the keywords chosen and the potential traffic from cost per impression programs, costs could balloon. Therefore, a budget must be predetermined. Depending on the keyword, PPC programs can cost anywhere between $.10 per click to well over $20.00 per click. The cost for a top sponsorship ad for any search term is different for each industry and depends on competition. We set spending caps with the ad placements so costs are controlled. Conversion tracking helps eliminate the costs of ineffective or non converting keywords.

SEO Word has many years of experience running very successful Pay Per Click Campaigns. We believe in the power of sponsored search engine advertisements and highly recommend them for web sites looking for immediate traffic.